mad props two

almost forgot to share the second installment of our mad props project! check out the details here and be sure to see the first edition here in case you missed it. this one is all about beautiful seafood.

had some great meals for andrew's birthday this week - happy birthday! lunch at gramercy tavern and dinner at craft were amazing ways to celebrate.

if you're a food blogger or just happen to have a great recipe you'd like to share for a good cause, be sure to check out the readymade community cookbook - we're excited to be a part!

these are two newish cookbooks we've got our eye on purchasing - 'good to the grain' and 'my sweet mexico' - any other recommendations?

mad props one

remember this project we mentioned a few weeks ago? well, here's another shot from our collaboration with prop stylist Sarah Cave - antique strainers. you can read a detailed explanation of the concept here and a description of the first instalment of what we're calling mad props here in the Big Leo den. such a unique and inspiring project to work on together and we're really in love with the results. enjoy & check back soon for the next image in our series!

project

so every once in a while you need to do something different, something out of the box. in this business, there can be a lot of the same, the same colors, layouts, thoughts and props. don't get us wrong, we love each and every job, and they are all totally different, but sometimes, as in all of life, things start to feel a little the same. that all said, something needed to happen, and quick. we put a team together and started to brainstorm. what came out was a eye opening, adrenaline pounding, fun project that made us rethink what we do in a whole new way. with a little thought from the amazing prop stylist sarah cave, we were off and running. we shot an eight pic series of prop first photos. what we mean by that is sarah, carrie and i went to prop houses all over nyc and searched for the props first and thought of the food and layout second. we searched for the props that get no love, the ones that sit on the back of the shelf, the ugly duckling that needed to see the light of day. we then worked the food with the props and let the layout and the light work its way around that. what we got was an organic feel from a premeditated idea. we will soon have a promo that we will share with a few of the images, but first here is a taste of a shot inspired by coffee and a few props that grabbed our attention on our search. we hope you enjoy, and we will keep you posted on the rest.