project

so every once in a while you need to do something different, something out of the box. in this business, there can be a lot of the same, the same colors, layouts, thoughts and props. don't get us wrong, we love each and every job, and they are all totally different, but sometimes, as in all of life, things start to feel a little the same. that all said, something needed to happen, and quick. we put a team together and started to brainstorm. what came out was a eye opening, adrenaline pounding, fun project that made us rethink what we do in a whole new way. with a little thought from the amazing prop stylist sarah cave, we were off and running. we shot an eight pic series of prop first photos. what we mean by that is sarah, carrie and i went to prop houses all over nyc and searched for the props first and thought of the food and layout second. we searched for the props that get no love, the ones that sit on the back of the shelf, the ugly duckling that needed to see the light of day. we then worked the food with the props and let the layout and the light work its way around that. what we got was an organic feel from a premeditated idea. we will soon have a promo that we will share with a few of the images, but first here is a taste of a shot inspired by coffee and a few props that grabbed our attention on our search. we hope you enjoy, and we will keep you posted on the rest.